Coconuts4sale

Blog posts

Putting the environment first

At the beginning of November 2020, Didi, a Chinese low-fare ride-share provider entered the New Zealand market. What at first seemed as a brilliant brandRead morePutting the environment first

Should sponsorship be a win-win-win-win game instead?

We are in a so-called fourth generation of sponsorship, where we aim to create win-win-win sponsorship relationships. The recent times have taught us that weRead moreShould sponsorship be a win-win-win-win game instead?

Responsible sponsorship – where is the line?

Where do you draw a line in terms of who do you ask for sponsorship or who do you accept the sponsorship investment from? DoRead moreResponsible sponsorship – where is the line?

Why should sponsees have a sponsorship strategy

Recently, I met with an event committee. The group has been operating for many years. They have created numerous memorable shows and events. They haveRead moreWhy should sponsees have a sponsorship strategy

Why having a sponsorship strategy is a smart move for sponsors

To get the most out of your sponsorship, an organisation should consider having a sponsorship strategy in place. The strategy will help sponsors identify processesRead moreWhy having a sponsorship strategy is a smart move for sponsors

Why traditional sponsorship levels don’t work

I don’t think I have ever received a sponsorship proposal without clearly defined sponsorship levels. Usually there are gold, silver or bronze sponsors options, althoughRead moreWhy traditional sponsorship levels don’t work

Sponsorship contract: why you should always sign one?

Sponsorship agreements are often not supported by legal sponsorship contracts. Why having a contract if everything can be found in an email trace? If oneRead moreSponsorship contract: why you should always sign one?

50 ideas for different sponsorable assets

It has been mentioned a few times that rights holders should be creative when offering sponsorable assets to potential sponsors. On Power Sponsorship website IRead more50 ideas for different sponsorable assets

Testimonials

"Thank you Lana, it is amazing you took so much time to write us such a detailed email without even knowing us, we appreciate it so much."

Nat, The Coconuts

"Lana, thank you for your fantastic input into assisting us with our corporate sponsorship efforts. We feel that you made a big difference to the way we should approach this and the results we have achieved to date speak for themselves. We look forward to working with you again soon."